BMC SKO FY22 CONCEPT

Role: Graphic/Visual Designer

Creative and Brand Experience Team

Company: BMC Software

The Sales Kick Off (SKO) is an annual event where the sales team gathers at the start of a new fiscal year. Its primary objective is to inspire and unite the sales force around critical business objectives and sales goals, while equipping them with the necessary tools and training to thrive. In preparation for the upcoming SKO in 2022, we have been tasked with creating a brand that highlights BMC's status.

This year's internal corporate sales event revolves around the theme of "Believe," cleverly playing off the letter "B" from BMC.

At the heart of this idea is the powerful message from The Little Prince. It's all about believing in yourself, just like the BMC team does. It shows how strong our minds can be when we dare to dream big and work hard to achieve our goals.