Brand elevation
The refreshed identity played a pivotal role in unifying and standardizing the BMC brand. With an ongoing commitment to innovation and a contemporary outlook on its offerings, the company was primed to ascend to a higher echelon.
BMC Helix Landing Web Page
The marketplace allows people to browse through apps, connector, integrations template, and plugins to add on to their current tech and if the product is produced by BMC or an agency like Deloitte.
My Role: Lead Designer
ChallengeThe latest improvements must seamlessly coexist with every other element and achieve a state of balance when applied to all materials.
E-Book
Introducing "Diagonals": Our new design element represents speed, agility, and efficiency. Enhanced personas now embody traits like "Bold," "Curious," and "Unstoppable," with a visually engaging style. Typography has been revamped to be bolder, ensuring our messaging commands attention. These updates reflect our commitment to innovation and progress
Placements
The updated brand identity encompassed a comprehensive range of marketing materials, comprising collateral templates, presentation templates, web banners, social media assets, advertisements, infographics, email banners, and more.
The system boasts a remarkable level of flexibility, making it highly adaptable to modifications and offering a multitude of perspectives for future development. It serves as a robust foundation, capable of accommodating various enhancements and innovations as the needs and demands of the future evolve. With its inherent flexibility, the system remains poised for continuous growth and advancement, providing ample opportunities to explore new possibilities and stay at the forefront of technological progress.
Booth graphics
The latest guideline has been refreshed with a new format, incorporating numerous contemporary concepts aimed at enhancing customer experiences and drawing a larger audience to the booth.
